- exhibition "Now 2017"
- location | Moscow MMOMA
- status | realized
- area | 100
- year | 2015
- curators | Antonio Geuza, Elena Okopnaya
The retrospective exhibition "Now 2017" was conceived as a spatial extension of the artistic and philosophical concept of the film "Under Electric Clouds". The project translates the visual and semantic language of the cinematic work beyond the screen into a museum context, where exhibition architecture becomes an independent mediator of dialogue with the viewer.
At the core of the exhibition lies the transformation of cinematic space into an architectural environment. A significant portion of the exhibits consists of art objects and set elements originally created by artists and sculptors specifically for the film. Within the exhibition, these elements acquire autonomy, forming a multilayered spatial composition.
The conceptual nucleus of the project is the image of an unfinished building–an architectural archetype developed by Andrey and Anna Volyntsev as the key symbol of the exhibition. This image functions as a metaphor for historical incompleteness, anticipation, and the inner tension of an era. Around it unfolds a narrative that brings together the fragmented lives of the film’s protagonists–the "superfluous people" of contemporary times–existing in a state of existential ожидание against the backdrop of the centennial mark following the Russian Revolution.
The exhibition space is deliberately eclectic. Its structure is built upon contrasting combinations of materials and textures: plastic and wood, aged brick and luminous screens, translucent fabrics and plaster, black latex and copper. These material juxtapositions create a charged environment that reflects the fragile balance between past and future, ruin and technology, the corporeal and the virtual.
A dialogue with art history plays a crucial role within the exhibition. Works by Petrov-Vodkin and Malevich are integrated not as isolated artifacts, but as semantic and visual anchors that deepen the philosophical dimension of the project and connect contemporary artistic language with cultural memory.
“Now 2017” is conceived as a multidisciplinary architectural project in which exhibition design, scenography, and artistic concept are unified into a coherent spatial statement.
